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Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

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  • Amethyst Purple
    Amethyst Purple
    Not available
  • Cobalt Blue
    Cobalt Blue
    Not available
  • Hot Kiss
    Hot Kiss
    Not available
  • Aqua Flow
    Aqua Flow
    Not available
  • Magenta
    Magenta
    Not available
  • Peacock Green
    Peacock Green
    Not available
  • Passion Berry
    Passion Berry
    Not available
  • Rose Gold
    Rose Gold
    Not available
  • Light Purple
    Light Purple
    Not available
  • Orchid
    Orchid
    Not available
  • Silver Ice
    Silver Ice
    Not available
  • True Blue
    True Blue
    Not available
  • Sapphire Blue
    Sapphire Blue
    Not available
  • Rose
    Rose
    Not available
  • Titanium
    Titanium
    Not available
  • Clear (Mixer/Color Dilution)
    Clear (Mixer/Color Dilution)
    Not available
  • True Lav
    True Lav
    Not available
$16.00
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